Carnival Stock Dips Amid Loyalty Program Overhaul
Carnival Corporation's shares declined Monday following backlash over its planned loyalty program restructuring. The cruise operator will replace its lifetime-benefit VIFP program with a tiered rewards system based on spending thresholds, sparking dissatisfaction among long-term customers.
The new structure limits elite status accessibility while transitioning from voyage-based to expenditure-based point accrual. Analysts note the changes address program sustainability concerns, though Citi maintains a bullish $28 price target—implying nearly 20% upside potential.